ABOUT UNIYU
We are an Australian fine fragrance house born in Sydney, that draws inspiration from memories, moments, and emotions - translating them into unique olfactory creations designed to unleash each person’s identity.
By employing a minimalist design philosophy and utilising only the finest materials, we craft fragrances of high quality and uphold this commitment through the expertise of renowned perfumers in composing each formulation.
We are leading with a modern and creative approach to luxury, where emotions drive creation and shape a diverse and boundless identity, curating timeless scents that resonate and captivate your senses.
For you
We believe that olfactive diversity has no boundaries. Our intention is to craft exceptional fragrances without prejudice. Each UNIYU fragrance is designed to overstep physical, geographical and spiritual attributes.
Despite the absence of rules, we believe in the power of scent and its ability to translate emotions and unique experiences. The olfactory system is a sense that can transport you to another time and place to help you discern your very own personality and identity through self-expression.
Crafting Exceptional Fragrances with Responsibility
At the heart of our fragrance philosophy lies a deep respect for the beauty and complexity of botanical ingredients. These natural elements bring a unique character and depth to our creations. Yet, while the allure of nature is undeniable, we recognise that “natural” does not always equate to “safer.” In fact, certain synthetic ingredients can be less allergenic and more stable than their natural counterparts.
Our commitment to sustainability shapes every decision we make—from ingredient selection to production. The process of harvesting botanicals for fine fragrances is often resource-intensive, requiring large quantities of plant material to yield small amounts of extract. This not only places pressure on ecosystems but can also endanger plant species. To mitigate this impact, we collaborate with top fragrance suppliers who share our values, ensuring that our use of natural materials remains responsible and respectful to the environment.
In some cases, we turn to nature-identical synthetics - compounds that replicate the molecular structure of natural ingredients. These allow our perfumers greater creative freedom while supporting sustainable practices and reducing the ecological footprint of our fragrances.
Our manufacturing partner plays a crucial role in this vision. Located in Provence, our manufacturer operates a dedicated extraction facility, allowing for the direct processing of aromatic plants from the region and across France. Their expertise in sourcing and a global network of suppliers enables them to handle both dry and exotic botanicals, producing a rich variety of high-quality extracts.
All extracts are crafted in-house and undergo rigorous quality control by specialised teams, ensuring consistency, purity, and traceability from plant to final product. Longstanding partnerships with growers and suppliers further guarantee the integrity of the raw materials we use.
Together, our collaborative approach - blending tradition, science, and environmental consciousness - enables us to deliver exceptional fine fragrances that honour both nature and innovation.
Founder - Recep Ünel
Recep’s journey begins in the vibrant city of Istanbul, where he was born, and unfolds in Berlin, where he was raised.
From an early age, he developed a deep fascination with scent, starting with the fragrances worn by his father and evolving into an obsession with collecting perfumes and exploring raw materials from around the world. This passion soon transformed into a pursuit of knowledge, as he trained his olfactive senses and immersed himself in the art of perfumery.
In 2015, Recep moved to Australia for love - a journey of self-discovery that ultimately led to the creation of UNIYU.
"In a world where identity is ever-evolving, UNIYU exists to remind us that olfactive diversity has no boundaries - and that the power of scent lies in its ability to connect us to who we truly are"
We craft fragrances of high quality and uphold this commitment through the expertise of renowned perfumers in composing each formulation.